I’m Joshua — designer, builder and visual problem-solver.

A young person sitting on an oval-shaped cushioned seat in a clothing store, wearing a beanie, hoodie, jeans, and sneakers, with a small bag and a patterned cap on their lap. They are looking into the bag, with clothing on a rack behind them.
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A divided album cover featuring a black and white close-up of a car engine on the left and a translucent vinyl record on the right, with a black background.

I help brands visualize their vision.

A young man with short hair wearing a graphic T-shirt standing against a plain background.

I develop visuals that shape brands — from graphic concepts to ready-to-produce pieces. Clean aesthetics, strong ideas, consistent identity.

Back view of a pair of dark jeans laid flat on a surface.
A laptop showing a black and white album cover with the text 'GO HARD' and a person's face wearing sunglasses. A baseball cap with a lightning bolt design is hanging on the laptop. In the background, there is a workspace with an office chair, a computer monitor, and a cabinet.
Blue hoodie with front pockets, hood, and logo on chest, displayed against a white background.
Black T-shirt with a black and white graphic of a woman's portrait inside a star and German text beneath on a cracked concrete surface.

I guide clients through the full process:

from early sketches to samples, production and final products — globally connected, detail-driven, hands-on.Different styles, different scales — same focus: quality and clarity.

Black T-shirt with 'PEGRADOR' logo hanging on a store rack.
Pile of neatly folded white and light-colored fabric items including towels and cloths.
An outdoor brick and wall building with a large billboard advertising new steps with boot prints and the text "FIRST STEPS COMING SOON." There is a small sign reading "OFFICE ENTRANCE" on the left and some sidewalk obstacles in front.

If you want to build something powerful for your brand, feel free to reach out.

Let’s talk.

Back view of a person wearing a white PGDR T-shirt and a black beanie against a plain background.
Close-up of a young man wearing a plain white T-shirt outdoors, with his face partially visible.
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